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Our Work
Take a look at what happens when creativity meets clarity. This portfolio is a collection of stories, strategies, and visuals that brought client visions to life — and yours could be next.
Brief
Created by Social Vanelle, this short ad campaign for USC Lancaster captures the spirit of a hometown college with big opportunities.
Centered around the tagline “What Will You Do Next” this 40-second spot introduces high school students and parents to USC Lancaster — a local college in Lancaster, SC — that offers four-year degrees through the Palmetto Program.
With rich cultural undertones, aerial drone shots, and an energetic, inspirational tone, this campaign highlights how students can stay close to home without sacrificing big dreams.
University of South Carolina, Lancaster
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